Research/Inspiration: 3 hours
Initial concepting: 10 hours over 2 weeks
Concept finalization: 4 hours over 1 week
I was charged with modernizing the design of the menu boards and utilizing magents for the menu items, so that any change in price or vendor information could be easily updated.
I needed a way to group menu items without a header. After a quick search on my phone, a few image captures provided me with enough inspiration for several different layouts.
The client requested that the menus incorporate a new Oregon Ducks logo with a vintage feel. I wanted the menu boards to appear retro but remain appropriate for a college football venue. I needed to allow for the magnet "blocks" to look purposeful and integrated on top of the base design.
Close-up showing the lighter green magnet panels on top of the base
Menu magnets waiting to be cut with acrylic templates above
Finished product up in one of the stands